Edgency -

01

UBEREATS

UberOne Advantage Campaign

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The Brief

Develop a campaign to drive monthly subscription for UberOne via UberEats.

The Challenge

Drive mass awareness and adoption of Uber One membership.
Increase UberEats app downloads.
Make "zero delivery fee" a primary reason to choose Uber Eats.
Increase order frequency and loyalty among Uber Eats customers by highlighting the existence of exclusive member deals.
Drive cross-platform adoption, converting Uber Rides users into high-value Uber Eats members.

The Insight

Our universal love for good food. This is one of the few things that genuinely and universally connects every human on earth. It’s the reason why food has been the source of countless idioms we use in everyday life.

The Edgy Idea

FOR THE LOVE OF FOOD. Bila delivery fees

Results

45k+ App installs from Google Play Store
459k ad clicks on Google UAC
5.5m impressions and reach of 2.6m on FB
5.2M impressions and reach of 2.3m on IG

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02

MULTICHOICE KENYA

Maisha Magic Plus – Tier Down Campaign

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The Brief

Multichoice needed a quick turnaround tier-down campaign to communicate that Maisha Magic was now tiering down to the lower packages starting from DStv Access and GOtv plus. Maisha Magic Plus is dedicated to local content.

The Challenge

How do you get new subscribers to GOtv and DStv when the competition is so high and free to air stations such as NTV and citizen are providing similar local content. The stakes were high and we had to perform some Magic. In a week

The Insight

Instead of positioning this as a tier down, we needed to reframe the messaging and communicate that Maisha Magic Plus is now OPEN TO EVERYONE.

The Edgy Idea

TUMEFUNGULIA MAGIC. This idea wrote itself once we had the insight. We needed to welcome everyone to the home of local entertainment by opening up the MAGIC.

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03

DEL MONTE

Real Recognize Real — 360° Campaign

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The Brief

Del Monte sought to create a campaign highlighting the health benefits and quality of Del Monte Juices while reinforcing its reputation as a market leader. The campaign aimed to emphasize the juice's natural ingredients, no added sugar or preservatives, and position Del Monte as the go-to choice for consumers seeking authentic, real connections in life.

The Challenge

The challenge was to develop a 360-degree campaign that highlighted the brand's commitment to authenticity in a world dominated by superficial online connections. We needed to make Del Monte stand out from the competition by focusing on real-life, meaningful moments and appealing to younger generations.

The Insight

In today’s world, where the superficial often overshadows the genuine, Del Monte could disrupt by celebrating what matters: true connections, real moments, and authenticity. The "Really keep it real" theme emerged as a powerful message that tied the brand to these genuine experiences.

The Edgy Idea

Real Recognize Real. To appeal to a broader audience, particularly younger consumers, we crafted a no-frills campaign that cut through the noise. The story centered around a TVC idea where a woman meets a man named Del, representing Del Monte, in a stylish café, highlighting the core values of authenticity and realness. The interaction was simple, relatable, and heartfelt, representing Del Monte's 100% real ingredients.

Results

Delivered a 360-degree campaign including ATL Key Visuals, TVC, POS branding and HORECA.
Created a memorable narrative with the "Real Recognize Real" edgy idea, which resonated with a broad audience.
Boosted consumer engagement, particularly among younger generations, by focusing on authenticity and realness in the messaging.
Solidified Del Monte's position as the top choice for juice, with a significant increase in brand awareness and market share.

Strategy TVC ATL/BTL POS Digital HORECA

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04

JAMBOJET

10th Anniversary Tactical Campaign

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The Brief

Develop an interim campaign that will serve as a precursor to 10th Anniversary thematic campaign (MORE THAN A JOURNEY)

The Challenge

Give a reason to fly with Jambojet and aim to:

Fly at least 1.5M passengers
Recruit first time flyers (6% increase from previous year of 44%)
Appreciate passengers for the last 10 years
Create awareness on Jambojet’s next decade

The Insight

How you get to a destination sets the tone and determines how memorable your holiday or travel experience will be.

The Edgy Idea

‘EXPERIENCE MORE’ with JamboJet. This platform would showcase the enjoyable user experience by demonstrating the deliberate investments Jambojet has made on operations, systems and crew towards providing a seamless experience for the user across multiple touch points.

Results

GTM Communication Strategy

Development of a guiding communication strategy based on market insights and target audience needs, mapping out key messages for ATL and digital platforms.

Concept Development

Creation of an overarching campaign concept, visual identity, and lock-up.

Campaign TV Script Development

TV commercial scripts and mood boards aligned with the campaign platform.

Campaign KV Development

Development of key visuals aligned with target users and key messages.

ATL, BTL & Digital Adaptation & Rollout of Assets Adaptation of key visuals and messaging for print, billboards, POS, digital content calendars, display banners, and mini animation videos.
Account Management & Logistics

Comprehensive project management, including planning, resourcing, and third-party engagement.

05

UBEREATS

Valentine’s Campaign – 2026

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The Brief

Develop a campaign for Month of Love that would be a platform for making audience fall in love with UberEats. Genuinely.

The Challenge

Valentine’s has been to commercialized. Our challenge was how to overcome the clutter and relate with the audience whilst still highlighting UberEats offering and benefits

The Insight

Everyone needs to be loved, it’s a need wired in our DNA. No matter the circumstances surrounding our romantic relationships, Valentines should be a season to love and feel love.

The Edgy Idea

Valentine’s is crowded with “use our product to show love” or “gift them with us to show love”, it’s the safe way for brands to play a role in the Valentine’s celebration. What if we flip it? What if we make Uber Eats the love interest? The secret lover? We humanize the brand, give it a voice, a heart. Let’s remind people that away from all the commercial hullabaloo, valentines is still about love

Results

52k+ App installs from Google Play Store
550k ad clicks on Google UAC
252k True views on YouTube with a view rate of 65.36%
33k impressions and reach of 7k on META

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06

KIBO

K250R CAMPAIGN

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The Brief

A campaign to launch Kibo’s 3rd generation K250R. A revamped model that is aimed at the adventure rider market. It is Kibo’s most powerful bike, built for work and play, designed for riding in both on-road and off-road situations. Our brief was to position it as the ultimate adventure bike. Hence our campaign platform GO ALL OUT

07

KAPUTEI

Farm To Table Products

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The Challenge

Kaputei Farm Products, a local home-grown brand, asked Edgency to solidify their presence as the home of tasty food products made from natural ingredients. We positioned the brand under the simple and direct #WeGotTheFlavour. Monthly social media calendars, digital media buying and community management deployed consistently.

Results

Brand Positioning
Social Media Content Calendar
Digital Media Buying
Community Management

Digital Strategy Content Calendars Community Mgmt Media Buying PR & Events

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08

BEKO APPLIANCES

Home Appliances

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The Challenge

Beko approached Edgency with a challenge to target young urban families online and on social media — creating long-term brand affinity as they grew their distribution channels in Kenya. Services: Digital Strategy, Monthly Content Calendars, Digital Media Buying, Community Management, PR and Events Management.

Results

Digital Strategy
Monthly Content Calendars
Digital Media Buying and Community Management
P.R and Events Management

Digital Strategy Content Calendars Community Mgmt Media Buying PR & Events

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09

UNILEVER

Royco Fantastic Veez

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The Brief

Design packaging and a launch campaign platform for Unilever’s Veggie Crisps made from 100% organic and healthy ingredients targeted at school kids

The Challenge

Moms love the idea of healthy vegetable crisps, but kids don’t. We had to make the product a “must-have” for kids by hiding the vegetable element from them, while keeping it front and centre for moms.

The Insight

Kids look up to superheroes. Thus we designed our packaging and branding around African Superheroes based on African folklore. Each superhero was tied to a specific vegetable crisp to align with their character and super power.

The Edgy Idea

African Superhero Packaging System. Kids look up to superheroes, so we designed our packaging and branding around African Superheroes based on African folklore. Each superhero tied to a specific vegetable crisp, aligned with their character and super power — making the product irresistible for kids and reassuring for health-conscious moms.

Packaging Design Brand Design Campaign Character Design Launch

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010

HAART KENYA

REBRAND CAMPAIGN

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The Brief

HAART Kenya — Awareness Against Human Trafficking — is an organisation working towards ending human trafficking in Kenya and East Africa. They sought to solidify themselves as the leading brand in counter-trafficking. Most people don’t understand human trafficking, and even if they do, they don’t think they can do anything to stop it.

The Challenge

Take HAART. A fresh brand identity paired with compelling campaign visuals that made the issue impossible to ignore. “Bel ya Jioni. Think Again.” — Swahili-language messaging speaking directly to the Kenyan public in their own voice. Empowering every individual with the conviction that they can make a difference.

Results

Brand Identity Update
Communication Plan
Creative Content Development
Social Media Content Calendar and Assets Rollout

Brand Identity Rebrand Campaign Social Media Awareness

011

KIBO

KIBO K160E CAMPAIGN

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The Brief

Kibo introduced a new bike in the Kenyan marketed targeted at urban riders. The bike is uniquely designed for city riding due to its lighter chassis, lowered ride height, narrow turning circle and fitted with tires suited for tarmac. This was an EVOLUTION for the brand that had previously offered utility bikes optimized for both on and off-road use.

The Insight

Kibo’s 3rd generation K250R — the most powerful bike in the range, built for work and play, designed for both on-road and off-road adventure. Campaign platform: GO ALL OUT. Positioning it as the ultimate adventure bike with colours “Pure Orange” and “Kibo Blue”.

Results

Campaign Platforms: “This Is Evolution” and “Go All Out”
Campaign Audiovisual Production
Social Media Content Development
Digital Media Buying and Placement
PR for Launch Events and Campaigns

Campaign AV Production Social Digital Buying PR & Events

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012

NAI RICH

Nai Rich — Showmax Original Campaign

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The Brief

Nai Rich is a Kenyan reality series on Showmax Original, featuring four Nairobi elites and their glamorous lifestyles, businesses, and family dynamics. The campaign's goal was to connect with the target audience's aspirations, motivating them to keep pushing toward their ultimate life goals. It aimed to make the audience feel like Showmax truly understands them.

The Challenge

We needed to package a concept that would drive awareness and engagement, maintaining audience interest over time. This required creating a narrative that resonated with viewers’ aspirations while showcasing the series’ unique blend of wealth, drama, and the vibrant Nairobi city backdrop.

The Insight

Nai Rich encapsulates the high-powered, dramatic lives of Nairobi’s elite. The theme "City + Wealth + Drama" was identified as the essence of the show, representing the aspirational and dramatic pull for the audience.

The Edgy Idea

Using Nairobi as a canvas, wealth as the lifestyle, and drama as part of the DNA, we crafted a narrative that positioned the show as a must-watch for those seeking an escape into an elite lifestyle. We emphasized relatable moments of aspiration to help viewers feel a personal connection.

Results

- Launched a successful awareness campaign that created a buzz around the show, driving viewership and engagement on Showmax.
- Delivered ATL & BTL assets, including paid and organic social media content with a comprehensive calendar for sustained engagement.
- Produced Key Visuals with high-end photography andGrew and sustained audience engagement over time styling, capturing the essence of the "Nairobi elite." through digital and ATL channels, reinforcing Showmax's brand message as a platform that gets its audience.

Photography Key Visuals ATL/BTL Social Media Digital

013

JAMBOJET

10-Year Anniversary Campaign

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The Brief

Jambojet marked a decade in the industry on April 1, 2024, with the "More Than A Journey" campaign, celebrating its achievements and future goals. The campaign aimed to enhance brand reputation by showcasing Jambojet's dedication to quality, innovation, and positive impact on customers and communities.

The Challenge

To engage a diverse audience, including solo travelers, group excursions, business clients, and families, while emphasizing the airline's decade of excellence and its vision for the future.

The Insight

"More Than A Journey" encompassed the entire campaign, showcasing how Jambojet has impacted its passengers' lives over the past ten years. The tagline "Time Flies When You Fly" was used in the first phase to highlight Jambojet's quick and innovative 10-year milestones through creative executions.

The Edgy Idea

"Time Flies When You Fly" celebrated Jambojet's 10-year journey, while "More Than A Journey" focused on the next decade, aiming to broaden audience reach, enhance engagement, elevate brand equity, and foster positive sentiment.

Strategy KVs TVC Script ATL/BTL Social Digital

014

DSTV

Shanga

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The Brief

The show revolves around three individuals chasing their dreams, only to become ensnared in a romantic entanglement. Their hopes, struggles, and triumphs unfold in a captivating narrative that weaves together themes of ambition, adversity, and love, adorned with the vibrant tapestry of fashion, culture, and colour. Our work was to drive active viewership and create awareness to the key target audience.

Results

Show KV & Photography
Digital KVs

015

DSTV & GOTV

Festive Campaign

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The Brief

Develop a feel good holiday campaign for both DStv and GOtv. The objective of the campaign was to create awaress and uptake for the two brands streaming platforms now available to Kenyans.

The Challenge

DStv Kenya tasked us with developing a thematic campaign targeting Kenyan mainstream families. Our approach was to strike right at the heart of every family; home. It’s where heart is, after all.

Results

Festive Campaign TVCs
Campaign Platform – Nafeel Home na DStv DStv theme song
ATL, Digital, and BTL Assets

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Good People

Great Work

No EGO

HOW WE WORK

Research

Insight

Execution

Accountability

SOME EDGY WORK

UberOne Advantage Campaign

Maisha Magic Plus – Tier Down Campaign

Real Recognize Real — 360° Campaign

10th Anniversary Tactical Campaign

Valentine’s Campaign – 2026

K250R CAMPAIGN

THE WORK

FULL SERVICE

Creative Strategy

Digital Media Buying and Monitoring

Content Creation

Communication & Brand Strategy

Brand Audits & Market Research

Digital Media Strategy & Buying

Social Care & Community Management

Influencer Marketing & Management

Film Production

Packaging & Design

Website Design & Management

Website Maintenance

THE
EDGE
YOU
NEED

READY TO GET EDGY?

Good People Great Work No EGO

HOW WE WORK

Research

Insight

Execution

Accountability

SOME EDGY WORK

UberOne Advantage Campaign

Maisha Magic Plus – Tier Down Campaign

Real Recognize Real — 360° Campaign

10th Anniversary Tactical Campaign

Valentine’s Campaign – 2026

K250R CAMPAIGN

THE WORK

FULL SERVICE

Creative Strategy

Digital Media Buying and Monitoring

Content Creation

Communication & Brand Strategy

Brand Audits & Market Research

Digital Media Strategy & Buying

Social Care & Community Management

Influencer Marketing & Management

Film Production

Packaging & Design

Website Design & Management

Website Maintenance

THE EDGE YOU NEED

READY TO GET EDGY?

Good People

Great Work

No EGO

THE
EDGE
YOU
NEED