HAART Kenya — Awareness Against Human Trafficking — is an organisation working towards ending human trafficking in Kenya and East Africa. They sought to solidify themselves as the leading brand in counter-trafficking. Most people don’t understand human trafficking, and even if they do, they don’t think they can do anything to stop it.
Take HAART. A fresh brand identity paired with compelling campaign visuals that made the issue impossible to ignore. “Bel ya Jioni. Think Again.” — Swahili-language messaging speaking directly to the Kenyan public in their own voice. Empowering every individual with the conviction that they can make a difference.
