Develop a campaign for Month of Love that would be a platform for making audience fall in love with UberEats. Genuinely.
Valentine’s has been to commercialized. Our challenge was how to overcome the clutter and relate with the audience whilst still highlighting UberEats offering and benefits
Everyone needs to be loved, it’s a need wired in our DNA. No matter the circumstances surrounding our romantic relationships, Valentines should be a season to love and feel love.
Valentine’s is crowded with “use our product to show love” or “gift them with us to show love”, it’s the safe way for brands to play a role in the Valentine’s celebration. What if we flip it? What if we make Uber Eats the love interest? The secret lover? We humanize the brand, give it a voice, a heart. Let’s remind people that away from all the commercial hullabaloo, valentines is still about love
