Develop an interim campaign that will serve as a precursor to 10th Anniversary thematic campaign (MORE THAN A JOURNEY)

Give a reason to fly with Jambojet and aim to:

• Fly at least 1.5M passengers
• Recruit first time flyers (6% increase from previous year of 44%)
• Appreciate passengers for the last 10 years
• Create awareness on Jambojet’s next decade

How you get to a destination sets the tone and determines how memorable your holiday or travel experience will be.

‘EXPERIENCE MORE’ with JamboJet. This platform would showcase the enjoyable user experience by demonstrating the deliberate investments Jambojet has made on operations, systems and crew towards providing a seamless experience for the user across multiple touch points.

• GTM Communication Strategy

Development of a guiding communication strategy based  on market insights and target audience needs, mapping out  key messages for ATL and digital platforms.

• Concept Development

Creation of an overarching campaign concept, visual  identity, and lock-up.

• Campaign TV Script Development

TV commercial scripts and mood boards aligned with the  campaign platform.

• Campaign KV Development

Development of key visuals aligned with target users and  key messages.

• ATL, BTL & Digital Adaptation & Rollout of Assets Adaptation of key visuals and messaging for print, billboards, POS, digital content calendars, display banners,  and mini animation videos.
• Account Management & Logistics

Comprehensive project management, including planning,  resourcing, and third-party engagement.