Design packaging and a launch campaign platform for Unilever’s Veggie Crisps made from 100% organic and healthy ingredients targeted at school kids

Moms love the idea of healthy vegetable crisps, but kids don’t. We had to make the product a “must-have” for kids by hiding the vegetable element from them, while keeping it front and centre for moms.

Kids look up to superheroes. Thus we designed our packaging and branding around African Superheroes based on African folklore. Each superhero was tied to a specific vegetable crisp to align with their character and super power.

African Superhero Packaging System. Kids look up to superheroes, so we designed our packaging and branding around African Superheroes based on African folklore. Each superhero tied to a specific vegetable crisp, aligned with their character and super power — making the product irresistible for kids and reassuring for health-conscious moms.