The Brief
Develop a campaign to drive monthly subscription for UberOne via UberEats.
The Challenge
- Drive mass awareness and adoption of Uber One membership.
- Increase UberEats app downloads.
- Make "zero delivery fee" a primary reason to choose Uber Eats.
- Increase order frequency and loyalty among Uber Eats customers by highlighting the existence of exclusive member deals.
- Drive cross-platform adoption, converting Uber Rides users into high-value Uber Eats members.
The Insight
Our universal love for good food.
This is one of the few things that genuinely and universally connects every human on earth. Itβs the reason why food has been the source of countless idioms we use in everyday life.
The Edgy Idea
FOR THE LOVE OF FOOD. Bila delivery fees
Results
- 45k+ App installs from Google Play Store
- 459k ad clicks on Google UAC
- 5.5m impressions and reach of 2.6m on FB
- 5.2M impressions and reach of 2.3m on IG